Privacy policy

Cherinova operates this store and website, including all related information, content,
features, tools, products, and services, in order to provide customers with a curated
shopping experience (the "Services"). Cherinova is powered by Shopify, which enables us to
deliver these Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information
when you visit, use, or make a purchase through our Services, or otherwise communicate
with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this
Privacy Policy governs with respect to the collection, processing, and disclosure of personal
information. By accessing or using the Services, you confirm that you have read and
understood this Privacy Policy.

Personal Information We Collect
When we refer to “personal information,” we mean any data that identifies you or could
reasonably be linked to you. This may include your contact details such as name, billing or
shipping address, phone number, and email. It also includes financial details such as card
information, payment data, and transaction history. Account information like username,
password, preferences, and settings may also be collected, as well as your transaction
history, including items viewed, added to cart, purchased, returned, or exchanged. We
collect communications data when you contact our support team, as well as technical
information such as device details, browser type, IP address, and network details. Usage
information regarding how you interact with and navigate our Services is also collected.

Sources of Personal Information
We collect information directly from you during account creation, purchases, or when you
communicate with us. Some data is collected automatically through cookies, your device,
and browsing activity. We may also obtain information from service providers such as
payment processors, shipping partners, and IT support, as well as from business partners or
third parties.

How We Use Your Personal Information
Your information is used to provide, tailor, and improve our Services, including fulfilling
orders, processing payments, managing accounts, handling returns, and offering product
recommendations. It may also be used for marketing and advertising, such as sending

promotional emails or SMS messages and showing you targeted ads. We use your
information for security and fraud prevention, including account authentication and
transaction protection. Additionally, we use it for customer communication, such as
responding to inquiries, providing support, and sending service updates. Finally, we may
process your information to comply with legal obligations, respond to law enforcement, or
enforce our policies.

How We Share Your Information
We may share your personal information with Shopify, vendors, and service providers that
support our operations, including IT, payment processing, shipping, and analytics. Your
information may also be shared with business and marketing partners for advertising
purposes where legally permitted. We may disclose your data when you consent or direct us
to do so, for example through social logins or specific shipping requests. Information may be
shared within our corporate group or affiliates, during business transactions such as
mergers or acquisitions, and when required to comply with law or protect safety and rights.

Relationship with Shopify
Our Services are hosted by Shopify, which also collects and processes your information.
Shopify may use your data for analytics, personalization, and fraud prevention. To learn
more, please review the Shopify Consumer Privacy Policy or manage your rights via the
Shopify Privacy Portal.

Third-Party Links
Our Services may contain links to third-party websites. We are not responsible for the
privacy practices or content of these websites and encourage you to review their policies
before sharing any information.

Children’s Data
Our Services are not intended for children under the legal age of majority. We do not
knowingly collect personal information from individuals under the age of 16.

Security and Retention

We implement safeguards to protect your information, but no system can be guaranteed as
completely secure. We retain your data only as long as it is necessary for business, legal, or
regulatory purposes.

Your Rights
Depending on your location, you may have rights regarding your personal data. These
include the right to know what information we hold, the right to delete your data, the right
to correct inaccuracies, the right to receive a copy or transfer your data, and the right to
manage your communication preferences such as unsubscribing from marketing emails. You
can exercise these rights by contacting us at customercare@cherinovastore.com . We may
need to verify your identity before fulfilling requests in compliance with the law.

Complaints
If you are concerned about how we handle your data, you may contact us directly at
customercare@cherinovastore.com or file a complaint with your local data protection
authority.

International Transfers
We may transfer and store your personal data outside your country of residence. For EU and
UK customers, we rely on Standard Contractual Clauses (SCCs) or other legally approved
mechanisms for such transfers.

Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page,
with the “Last updated” date revised accordingly.